This is for when it's a knowledge or skills gap — not a confidence problem, not a culture problem, an actual gap in what people know how to do. I come in, find exactly where that gap is, and close it. No generic course pulled off a shelf, no death-by-PowerPoint.
Teams who've picked up bad habits, mixed-experience teams where everyone's doing BD differently (or not at all), or businesses relying too heavily on a handful of clients because consistent BD just isn't happening.
I strip it back to basics and rebuild from there, tailored to your target market and the specific gaps in the room. Depending on what's needed, that covers:
It's delivered over time, not a single one-off session — because skills that stick need repetition, not a day out of the office.
A team with a real mix of experience — some in their first year, others 8-9 years in — had let BD slide to email-only, and knew they were dangerously reliant on a handful of clients. Confidence was low, and nobody really knew what they were supposed to be doing anymore. I spent two days a month with them for three months, stripping everything back and rebuilding the whole BD process from scratch — tailored to their gaps, not a generic playbook. The result wasn't just better BD activity — it was a genuine culture shift. More enthusiasm, more consistency, better handling of rejection, and leaders who could finally coach their team properly instead of just telling them what to do.
